For Owners Preparing to Sell

It’s Worth More When It Doesn’t Need You

You have run it for years. You know every account, every exception, every supplier who has to be telephoned rather than emailed. That knowledge is the reason the place works — and the reason a buyer will mark it down. Before you go to market, a trained VRA assistant writes down how the business actually operates and takes over the administration, so what you are selling is a company rather than a job with worse benefits.

★★★★★ I don’t know how I made it this long without even having a VA. Rayan Saleh · Owner, The Butcher’s Grille
What You Are Actually Selling

A Buyer Is Not Paying for Last Year’s Revenue

They are paying for next year’s, and the only question that matters is whether it arrives without you in the building. Everything a buyer cannot verify, they assume the worst about and price accordingly.

What lifts the number

  • Procedures written down, in a form someone else can follow
  • Customer and supplier relationships that sit with the company
  • Administration that already happens without the owner touching it
  • A demonstrated stretch where you were not involved day to day
  • Questions in diligence that get answered with a document

What pulls it down

  • Pricing and exceptions that exist only in your memory
  • Accounts that stay because of you personally
  • An owner who would not pass the week-away test — take a week off and the business feels it
  • A handover that depends on how much you can remember out loud
  • A buyer doing sums on what it costs to replace you
The Part Nobody Warns You About

Four Ways Depending On You Follows You Past Closing Day

The discount is the visible cost. These are the ones owners discover afterwards.

1

A lower number

The most straightforward version. The buyer prices the risk that the business is really a job, and the offer reflects it.

2

Money held back

Part of the price gets tied to how the business performs after you leave — which is a strange bet to accept when the business has always run on you.

3

A longer stay

You agree to a few months of transition. It becomes a year, because nobody can answer the questions except you.

4

Carrying part of it yourself

If you are asked to finance a slice of the sale, you keep the exposure — and the new owner struggling is suddenly your problem again.

Before You Go to Market

Getting It Out of Your Head and Onto Paper

VRA trains assistants to work out how a business really operates and write it down. That training was built for exactly this moment.

What the assistant does

  • Sits alongside you and records how the work is actually done, exceptions included
  • Takes over the daily administration — telephones, diary, invoicing, follow-up
  • Keeps it running while you step back, which is the only real test of whether it was captured properly
  • Leaves behind written procedures — SOPs that belong to the business, not to anyone’s memory
  • Carries on with the new owner afterwards, so the seller transition is a person as well as a folder

None of this requires you to decide today that you are definitely selling. It is useful the moment you start thinking about it, and it is useful if you change your mind.

What It Costs

A Flat Monthly Rate, No Hourly Billing

No payroll, no benefits, no equipment, no redundancy conversation when the business changes hands.

$1,500 / month
Full-Time Assistant
  • Forty hours a week on your business alone
  • Writing the procedures down and running the admin
  • Suited to an operation where most of it comes back to you
Best when you are the bottleneck for most of the week.
$800 / month
Part-Time Assistant
  • Twenty hours a week, same bench, same approach
  • Enough to document the work and hold the paperwork
  • Suited to a smaller operation or a lighter handover
Best when the back office is real but not a full week.
Where this sits Most owners spend money before a sale on tidying the accounts and preparing the paperwork. This is the one that changes the business rather than the presentation of it — and unlike the others, you get the benefit of it even in the years before you sell.
Questions Owners Ask

Before You Start

How far ahead of a sale should this start?

Sooner is better, because the value is in having actually operated with you one step back rather than in the documents alone. Assistants run on a three-month commitment, so that is the practical floor — but owners who start a year out get something closer to a proven result than a recent change.

Is this confidential? We are only exploring the idea.

Yes. Every VRA assistant signs a confidentiality agreement and VRA will sign yours on request. Nothing about the engagement requires anyone to know you are considering a sale — from the inside it looks like hiring administrative help, because that is what it is.

Will my staff think I am replacing them?

The assistant administers the back office; they do not supervise anybody, and they are not a manager. In practice they take work off the people who have been absorbing it, which is usually you and whoever has been covering for you.

What if I decide not to sell after all?

Then you own a business that runs without you, which is the thing most owners wanted in the first place. Nothing about this only pays off at a sale.

Does the assistant go with the business?

That is the intention. The placement is designed to carry on with the new owner, so the person who learned how everything works stays with the company rather than leaving on the same day you do.

I have run this for twenty years. Can someone really learn it?

Not all of it, and not the judgement. What can be captured is the repeatable part — the intake, the scheduling, the billing, the chasing, the exceptions you have explained to someone a hundred times. That is most of the hours and almost none of the irreplaceable bit.

One Transaction, Five Seats

Which Side of the Deal Are You On?

The same work reads differently depending on where you sit. These are written separately for a reason.

Thinking About Selling in the Next Year or Two?

Tell us which parts of the business only you can do. We will tell you honestly how much of it is capturable and how long it would take.

Schedule a Consult