For Multi-Market-Center Operations Leaders

The Same Back Office, In Every Market Center You Run

Running operations for more than one market center means the same problems multiplied — CDAs and agent billing, onboarding and offboarding across a dozen systems, recruiting reports, tech orientations, and a marketing queue that never empties. VRA virtual assistants already work inside two Keller Williams market centers in two cities — Memorial in Houston and Heritage in San Antonio. Not one generalist per office — a team of specialists, each owning a function, added one at a time without adding headcount anywhere.

Ten Functions Already Running at One Market Center

  • Accounting support & compliance — CDA entry and upload in Command, commission split and mentor fee cross-checks ahead of MCA review, revisions, monthly office bill invoicing, agent billing, production reports.
  • Agent services — the full onboarding and offboarding lifecycle across a dozen systems, welcome graphics, orientation reminders, Preferred Partner Program management.
  • Recruiting & agent attraction — recruiting pipeline and CRM records, daily targeted outreach, appointment scheduling, weekly agent-in/agent-out and monthly recruiting reports.
  • Marketing & content — recognition and event posts, flyers, email marketing, plus a second assistant building individual agents’ personal brand collateral.
  • Command & tech support — one-on-one orientations covering logins, DISC, Command training, e-signature, Dotloop and Lone Wolf, required MLS classes, plus ongoing troubleshooting.
  • Luxury division — weekly campaigns, open house listings, monthly market reports ranking top agents by area.
  • Commercial division — transaction coordination for commercial and business brokerage deals, meeting logistics and presentations, listing flyers, skip tracing and CMA support.
  • Executive support to the operating principal or team leader — calendar and communications, recruiting appointment coordination, class and guest-speaker logistics, document coordination for signature.
  • Assistant team leader support — the same model one level down, so leadership capacity scales with the roster.

Two Market Centers, On the Record

“He handles all of our CDAs — this month we’ve had over 400 — and he reaches out to 60 to 75-plus people a month for accounts receivable. It’s been great to have that leverage.”
— Victoria Williams, Market Center Administrator, KW Memorial
“She is proactive, creative, and constantly thinking ahead.”
— Roger Aad, President and Team Leader, KW Memorial
“I think one of my favorite parts about having an assistant, especially through VRA, is because she knew the tools before we even started. And on top of that, she’s thinking one step ahead of me, because she read my KPA. She understands my DISC. So she knows exactly where my pain points are, and she’s working on those first so that I can focus on where my wins are.”
— Brandon Lara, Assistant President and Team Leader, KW Memorial, at his 90-day check-in
“She has been way more self-sufficient than I could have ever asked for. She's been able to take this job by the reins and really take it into her own control. I really only have to give her direction, and after learning our processes and systems over those first two weeks she was able to take the tasks that I was giving her and really run with it.”
— Hannah DuBose, Marketing Team, KW Heritage, San Antonio

How It Scales Across Offices

  • This is not a one-office story. Memorial in Houston runs the full set of functions above; Heritage in San Antonio runs accounting, marketing and special projects. Same model, different city, different leadership.
  • Start with the one function eating the most staff time in every office — for most market centers that is CDAs and agent billing, or onboarding. Prove it in one center, then repeat.
  • Pricing is per assistant, flat, so you add capacity office by office instead of committing to a roll-out.
  • One assistant can own the same function for more than one office, or each office can have its own — you decide how the work is divided and directed.
  • You keep one point of contact at VRA across every assistant and every office.
  • Once you select your assistant, they can start within 24 hours of selection.
  • Every new client starts with a needs assessment, so the first function is chosen from what is actually backing up — not from a menu.

Why the Work Holds Up

  • A mandatory 4-week, instructor-led training program before any client work, including KW Command and Dotloop for assistants headed to market center teams.
  • If your office runs software the assistant hasn’t used, we commit to 90% proficiency in your systems within 5 business days of starting with you.
  • Exceptional English communication skills are a requirement to be hired at VRA. Spanish–English bilingual assistants are available at the same flat rate.
  • Every assistant comes through screening, hands-on training and a final evaluation — in our most recent cohort, 16 out of 1,800.
  • Check-ins at 14, 30, 60 and 90 days. If one surfaces a skill you need, we train your assistant in it rather than swapping in someone new — and if the fit is wrong, you can swap at any point, at no extra cost.
  • Identity verification as part of onboarding, client-provisioned access you can revoke, NDA available on request, and a $1 million Errors & Omissions policy.

What It Costs

$1,500/month Full-time assistant — 40 hours/week.
$800/month Part-time assistant — 20 hours/week.

Flat rate, no hidden fees, subject to applicable agreement terms. Four full-time assistants — one per office — is $6,000 a month total.

How this works: VRA virtual assistants provide administrative and operational support under the direction of the client. Access and permissions are determined by the client and are subject to the client’s security, confidentiality, and compliance procedures.