FAQ
Questions Marketing Teams Ask
What a VRA assistant covers across content, paid ads, social and video — and the tools they work in.
What does a social media virtual assistant do?
A social media virtual assistant handles the work that keeps your channels active when nobody internally has time for it: content creation and scheduling across platforms, short-form video scripting, filming support and editing for reels and ads, community management and comment replies, and social selling and LinkedIn prospecting support. VRA assistants complete the full Marketing Track before client work, including verifiable certifications from providers such as HubSpot, Google and Semrush, plus hands-on graphic design in Canva. The rate is the same as any other VRA assistant — $1,500 a month full-time or $800 part-time, with no upcharge for the specialism.
What does a digital marketing virtual assistant do?
Content and SEO: SEO and content marketing support, graphic design in Canva for social posts, flyers and ads, and email marketing campaign creation and scheduling. Paid ads and analytics: paid campaign support across PPC and social ads, with performance reporting. Social and selling: social media content creation and scheduling, video content production including scripting, filming and short-form editing, and social selling and LinkedIn prospecting support.
Can an assistant actually produce content, or only schedule it?
They produce. Graphic design in Canva, short-form video editing, email campaigns and written content are all hands-on work, not just calendar management.
Do they run paid ad campaigns themselves?
They provide campaign support and reporting — building, scheduling and monitoring campaigns and pulling the performance numbers — under the direction of whoever owns budget and strategy on your side.
Can a virtual assistant build or maintain our website?
Yes. VRA assistants have built business websites from scratch, finished sites a client started but never completed — broken links, unbuilt service pages, missing content — and led a full rebrand including the research behind the color and imagery choices, delivered as a written recommendation. Your assistant works in whatever platform your site already runs on, and keeps it current as your business changes. Work that needs a developer still needs a developer; everything up to that line your assistant can own.
We need marketing help but cannot justify a full-time marketer. Does this work?
That is the usual starting point. An assistant trained across the marketing track handles the execution — scheduling content, keeping channels active, building the reporting, chasing the assets — while strategy stays with you or your agency. Part-time is $800 a month for 20 hours a week, full-time $1,500 for 40.
