At this price point your clients are paying for your attention. The paperwork behind the listing competes for it.
A VRA assistant administers the back office — listing marketing, media and showing coordination, the transaction timeline — so your attention stays with your client.
He’s given me my life back, so I’m not working 16 hours a day.Lisa Rigdon, REALTOR® · Keller Williams Memorial Rookie of the Year
Everything scales with the price point except the day. One listing carries a longer marketing campaign, more media to commission and chase, more parties to coordinate, a longer cycle, and a client who expects an answer the same day rather than the same week. The admin does not stay proportional; it compounds.
And at this level you are the brand. The relationship cannot be handed to anyone, which is true — and which is why so many luxury agents conclude that nothing can be. So the listing paperwork, the showing feedback, the disclosure chase and the follow-up all stay on the one desk that also has to be in front of clients.
Your clients are getting automated replies from most of the businesses they deal with. As that becomes ordinary, the part of a service a machine cannot do is the part people remember, and at the top of the market it is openly described as the premium product — the restaurant that remembers your table, the hotel manager who knows your name.
In luxury real estate that is not a nice touch on top of the service. It is the service. The same-day answer, the follow-up that shows someone read the file, the question handled before the client asked it: that is what your client is paying for, and it is the first thing to go when you are the only person available to give it.
Which is the useful way to read the trend. Personal attention is becoming scarce and expensive everywhere else. Administered by a trained assistant on a flat monthly rate, it is neither. Where AI stops and a person starts →
One named person assigned to your business, not a rotating pool. At this price point the client’s name is often the sensitive part, and knowing exactly who is inside your systems is the whole answer.
Your assistant’s identity is verified and they sign a confidentiality agreement with VRA before they are placed. VRA will sign your own non-disclosure agreement on request. The work is covered under VRA’s insurance, including a $1 million Errors & Omissions policy. Access and permissions are set by you, and most agents widen them as trust builds rather than on day one.
Look at what a luxury practice actually promises a client and most of it is coordination with a standard attached: the video crew, the staging, the marketing calendar, the privacy, the hundred small details nobody is supposed to notice. Coordination is delegable. The standard is what makes agents believe it is not.
A written procedure is what carries the standard. Once the way you want something done exists on paper rather than only in your head, an assistant can run the detail to your specification while you are in front of the client — which is the only place the work actually needs you. How to write procedures people actually follow →
A residential book, a commercial desk, a rental portfolio or a market center each have a page of their own — real estate, commercial real estate, real estate investors, Keller Williams agents and KW market center leadership.
Their words, not ours. Several are on camera at their 30, 60 and 90-day check-ins.
“He’s incredibly well-trained, professional, has a lot of great energy, and we finally — after 19 years together, actually 22 years combined in this business — we finally feel like our business is going to that next level.”
“Her level of work is so good. We just have a very good rapport, we work well together. I’m a perfectionist and she’s quite frankly a perfectionist.”
“He’s doing marketing. He’s doing exactly what I asked him to do, which is being very proactive in devising systems to get me in front of more people, to make more money.”
“I was really impressed with the level of training and professionalism that she started with from day one. That was very much appreciated, and since then she’s been a quick learner and she’s been a great asset to my team and helping me get a lot of my time back.”
“I cannot think of running my business without a virtual assistant. And I want to thank you, Michael, for suggesting to me to hire a virtual assistant, because at first I was against it.”
“Marie takes care of the day to day details, reminds me who I need to call and is pro-active with open projects.”
Montse Foster and her business partner filmed all four check-ins — day 14, 30, 60 and 90 — with the same assistant, which is the closest thing on this site to watching the arrangement work in real time: ninety days with one virtual assistant →
A second assistant is a common next step rather than an unusual one: one Memorial luxury agent in the top 20% filmed her 60-day check-in for her second assistant, not her first. Read and watch every review →
The rate does not change because the price point does.
20 hours a week. The usual starting point when you are handing over your first process.
40 hours a week. Right when there is coverage to hold through your business day, or a second function to absorb.
No setup fee, no onboarding fee, no overage charge, and no upcharge for a luxury practice. Full pricing →
What an assistant covers at this price point, and how the arrangement works.
With a written procedure. Most of what a luxury practice promises is coordination with a standard attached — the video crew, the staging, the marketing calendar, the privacy — and the standard is what makes agents assume none of it can be handed over. Once the way you want something done exists on paper rather than only in your head, your assistant runs the detail to your specification while you are with the client. Your assistant writes those procedures down as they learn them, so what they know stays with your business.
Listing marketing and campaign management, coordinating the photographer, videographer and stager and chasing the media back, private showing scheduling and feedback collection, pre-listing and disclosure packets prepared and chased to signature, CRM and sphere nurture, transaction timelines across longer cycles and more parties, and client communication handled to your standard.
Yes, and it is the part clients notice most. Client-facing communication is the bar every VRA assistant is trained to, not an add-on. You set the tone and the boundaries, your assistant works inside them, and what reaches your client is finished rather than a draft you still have to rewrite.
Your assistant's identity is verified, they sign a confidentiality agreement with VRA before placement, and VRA will sign your own non-disclosure agreement on request. Work is covered under VRA's insurance, including a $1 million Errors and Omissions policy. Access and permissions are determined by you. It is one named person assigned to your business rather than a rotating pool, which is the difference that matters when a client's name is the sensitive part.
No. The rate is the same whether your assistant supports a luxury practice, a residential book, a commercial desk or a title office: $1,500 a month for full-time at 40 hours a week, $800 a month for part-time at 20. There is no setup fee, no onboarding fee and no overage charge.
Your assistant arrives trained in the work and the tools, so what is left is your business. We commit to 90% proficiency in your systems within 5 business days of starting with you, and clients describe the ramp in weeks rather than months.
You can swap in a different assistant at any point, at no extra cost, and the replacement has completed the same four-week instructor-led training. There is no trial window that closes behind you.
VRA trains virtual assistants across industries — explore what a VA looks like for your line of work.